When you are contrasting Adwords pay per click (PPC) to free search traffic (SEO) it could in the beginning seem that using Search Engine Optimization is a no-brainer. Having said that, despite the fact that organic traffic is absolutely free you must take into account that it takes a great deal of effort and donkeywork to place your site at the top of search portals such as Google.
You either have to do the SEO work by yourself or you have to appoint a SEO manager to assist you get better rankings. So, in reality Search Engine Optimization isn’t actually free given that you’ll either have to spend time or money to get any results.
Plus over the last couple of years Google has made things more challenging to obtain first page rankings. Thus, considering SEO isn’t becoming any easier, it is important to make use of your PPC data to help enhance your search engine optimisation performance.
Pay Per Click Stats
In case you have a search engine optimisation team helping you, these guys could be struggling to identify the very best keywords to optimise. You can check out your search terms report and share your best converting keywords with your search engine optimisation team.
Impression and click records will help you to understand which keywords are looked for frequently, while conversion data enables you to understand which keywords give you the best chance of converting.
On the other hand if you find that certain Adwords keywords are too pricey to bid on, it might possibly just work through SEO when you’re not paying for each visit to your site.
Paid Ad Testing
By simply split-testing your Adwords ads, you can take your winning ad to boost your meta tags for better search engine optimisation CTRs. For example, incorporating a call to take action that is an obvious winner in your Adwords PPC ad testing can immediately have an influence your search engine optimisation efforts.
The meta tags on SEO search results should not be taken too lightly, since a well-planned description may result in more visits than a generic description chosen by the Google search engine itself.
Web Page Testing
Putting together new content and creating unique, engaging and relevant SEO pages can take a great deal of effort. What would happen for instance if you spend all this effort on putting together new web pages and it does not work out? You would waste a great deal of money and time at the same time.
A better strategy would be to test several landing pages by using PPC to gather some data to identify pages that would have the greatest influence on your business objectives.
You can use PPC landing page data to help you split up the most important pages from the less important, really helping you to put more time and effort into what’s really working.
Quality Score Signals
If your site traffic is pointed to a good landing page, but your quality score remains low, it is a sign that something is out of line and needs your attention. While there are times that low quality rankings have nothing to do with the landing page on its own, generally speaking, these scores point towards some deeper website issues.
In the event that your landing page gets a quality score that’s low, you needn’t worry, it is not a irreversible condition, and there are things you can do to improve the experience of folks that come to your site.
Consider the fact that if your PPC relevancy score is very low, Google reasons the quality of your site is poor. If that holds true, your free search engine optimisation pages do not stand much of a chance to convert clicks into customers .
There are some simple things you should do to give your website’s prospects an improved consumer experience. Think of things from their point of view. When a user clicks on your search result or pay per click ad and finds that the information on the site is not applicable to what they were browsing for, they will immediately leave the site again without having a second thought.
Having information that’s relevant to the main keywords is among the most essential things you can do to improve your quality score. For those working on search engine optimisation sites, making your material original and intriguing will give you an extra benefit.
One more tip is to construct a straightforward website which does not attempt to trick visitors into doing something they do not wish to. Make your site trustworthy, simple to navigate, and relevant to ensure that your users will have the most positive experience they can with you.
Paid advertising and search engine optimisation does not have to compete. When applied collectively properly, you possess a great marketing tool at your disposal that can drastically improve your chances of capturing online traffic. A part of this post was extracted from -. To find out more about - visit us.